Are you optimizing your social media platforms to build your business?
Many business owners and entrepreneurs are revamping their marketing strategies after taking a big hit in 2020 due to COVID-19 pandemic. Included in their marketing strategies, is a social/digital media marketing plan.
Creating and implementing new social media strategies will help you determine the best platforms to use, and help you reach your goals. Social media marketing is still an innovative way to reach a broader audience and convert followers to customers, and scale your business.
Although many business owners realize the benefits of having a social media presence, some small businesses are still questioning if digital media is the best marketing tool for reaching their goals. They may have gained success without it, and don’t believe social media will improve the growth of their business. The truth is, you’ll never know the results, unless you implement the strategies.
If you are still on the fence, here five reasons you should optimize social and digital media for your business
Target new clients/customers: You can target more people when you have a digital presence. Whether you’re trying to bring traffic to your website or increase your following on Instagram, you have the ability to gain new customers, and convert your current followers to customers as well. Research your followers to see what type of content they like and dislike. Engagement is key to connecting and growing your following. Stay connected, engage, learn from your audience. Create content that attracts, inspires and informs people without neglecting your mission and values.
Brand awareness: social and digital media makes it possible to promote you your brand. One of the reasons why engagement on social media is so important, is because when people like, share, or comment on your post, your brand gets attention. You content is shared to people near and far. The more your content is being shared, the more people will recognize your name and logo.
Creating Content: Creating content gives you the opportunity control your message. You post what you believe is beneficial to your audience. Compelling content is essential for keeping up a presence on social media. You have several options of types of content to create, including videos, pictures, graphics, and blog posts.
Passive income: You can place advertisements on your website, create online courses, sell merchandise, and ebooks to generate passive income- which is income that requires very little to no participation on your part to manage or operate. In the beginning, you’ll need to put in effort to create the different outlets, however, generating more income will be worth it. Plus, you’ll be optimizing the digital sector to grow your business.
Networking/collaboration: Social media was created for connecting with people. When you are effectively using the platforms to grow your business, you’ll eventually see results. Many entrepreneurs and creatives on social media are using several Instagram, Facebook, TikTok, and Clubhouse to connect, communicate, and collaborate. People want to outsource to people outside their local area, and outlets like Instagram and Facebook allow that option. Don’t hesitate to contact other businesses. Just remember to be respectful. Don’t approach another hard working business owner with insults and constructive criticism. One way to ruin a potential partnership is to be overly cocky, rude, and competitive.
Social media will most likely continue to be on the rise, and if your ultimate goal is target potential customers, you need to have a social media presence.